WASHINGTON–(BUSINESS WIRE)–Makovsky, one of the nation’s largest independent integrated communications firms, announced today that Loretta Prencipe has joined the agency as Group Vice President, Energy. Prencipe will work closely with Andy Beck, Makovsky’s Executive Vice President of Energy and Sustainability and former head of the U.S. Department of Energy’s Office of Public Affairs.
“Loretta’s an outstanding energy and sustainability communicator, and her unwavering commitment to guide clients through challenging situations has won her great praise in the industry. She’s spearheaded successful public relations and public affairs campaigns, helped companies open new markets, secured funding for social entrepreneurial ventures, and expertly managed crises. She’s a strong addition to our energy and sustainability practice, which has grown rapidly over the last three years,” said Andy Beck.
Prencipe began her career in energy communications with SunEdison, where she helped establish the company as a solar industry leader. Most recently, Prencipe was Vice President at Qorvis MSLGROUP, where she provided strategic counsel for a Russian LNG company on U.S. public affairs and communications, guided a leading industrial manufacturer on sustainability and crisis communications and directed teams on a variety of energy issues. Her work won awards for both the firm and clients. Prior to that, Prencipe worked at New West, where she served as editor-in-chief of the U.S. Department of Energy’s Energy Empowers website, which told the stories from across the United States about the industrial, commercial and consumer benefits arising from Department’s renewable and energy efficiency Recovery Act investments. Prencipe is a former attorney and also spent time as a technology reporter.
“The energy sector is complex, dynamic and competitive. Companies must execute on a clear, effective communications strategies to reach the right stakeholders—and manage potential issues from the increasingly challenging environment,” said Andy Beck, head of Makovsky’s energy and sustainability practice. “With the addition of Loretta to our team, we’ll add significant communications experience across a variety of energy technology and sustainability sectors.”
Founded in 1979, Makovsky (www.makovsky.com) is one of the nation’s largest independent integrated communications firms. The firm attributes its success to its original vision: Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 30 countries and in 40 U.S. cities through IPREX (IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is a founder.