Over the past few years the BOE Report has earned a reputation as a valuable voice in Canada’s energy scene. High quality editorial content earns praise from readers everywhere. The feedback has been overwhelmingly positive, and we greatly appreciate the chance to work with a motivated, valuable and resourceful industry that contributes so much to Canada.
From readers, an overwhelmingly consistent theme is conveyed: How do we get these messages out to a wider audience? BOE material is useful in the national debate on energy, offering a viewpoint not often heard from writers such as Etam, William Lacey, Robert Lamond, and Brad Wall. There are industry organizations that do their bit, but do not resonate with the public. Some commentators pitch in to national media streams, but not nearly enough, and not always all that well.
The BOE Report is Canada’s most widely read energy site, but we can do better. We need to do better. The national energy dialogue needs new ideas and inputs in the most crucial way. The BOE Report has been met with a wall of silence from mainstream Canadian media when trying to get this voice heard. Every national and even regional news outlet has been contacted to see if they will carry BOE material, and they don’t even bother to reply. They will happily steal our ideas and occasionally (begrudgingly) mention the source, but every current mainstream media outlet seems quite comfortable parroting the not-helpful narratives that they don’t have the courage or experience to elaborate on.
A huge thank you then to every one of you who takes the step to send on BOE posts to others, particularly those outside the business. This all helps! At the same time, the BOE Report is now pleased to offer an alternative, a mechanism to participate directly in pushing the energy dialogue beyond the stale and the useless.
The opponents of fossil fuels have a formidable array of tools, tactics, strategies and funding to pursue their agenda with a vengeance. They like to portray the fight as one against “big oil” or “big business”, but it is not. It is a fight against a backbone of the Canadian economy that keeps millions alive and fed, and contributes a great deal to Canada’s economy in an environmentally responsible manner. The fight is much easier if our industry is portrayed as a villain for the public to fear and hate. We must resist the temptation to use the same tactics, and at the same time we must stand up against the tide of disinformation that will harm millions long before it provides any theoretical climatic benefits.
To help promote a much-needed viewpoint, the BOE Report is initiating an Advocacy page for the purpose of promoting the voice of energy across the country. We will put the messages directly to citizens ourselves, through widely utilized social media platforms. This works. In tests, viewership doubled with paid promotion. Furthermore, paid placements expanded viewership across the country, which is always a great thing.
We don’t proclaim to have all the answers. We don’t proclaim to always be right. But someone has to break this ridiculous logjam of Canada’s energy industry in order for it to move anywhere. We obviously can’t count on politicians, and we can’t count on mainstream media to do it for us. We need to take the message to the silent majority. Here is an opportunity to help do just that.
Click here to visit our advocacy section.