Digital Marketing can be extremely difficult for energy companies. Whether they don’t have the (internal) resources to effectively manage a digital marketing strategy, they don’t have the expertise, or if they don’t see marketing having a direct impact on their sales can all lead to these companies abandoning their goals. But none of the above excuses should be a reason to neglect a strategy since digital marketing is more important than ever for energy and industrial companies. This is [Read more]
Developing & managing a digital strategy for industrial and energy companies
Developing and managing a digital strategy is an essential part of executing successful sales and marketing business operations, but many industrial and other business-to-business companies struggle with digital marketing and advertising. Developing & Managing a Digital Strategy: Determining what goals you want to accomplish from your digital marketing strategy is the first step in developing your digital marketing strategy. Whether you want to use digital marketing as a branding [Read more]