DALLAS–(BUSINESS WIRE)–Starting today, new drivers and passengers who sign up for the popular peer-to-peer Lyft ride-sharing program can save on fuel at participating Shell stations, according to Dallas-based Fuel Rewards® program and San Francisco-based Lyft.
Lyft and the Fuel Rewards® program will be piloting a tiered “Drive More, Earn More,” program in Boston, Chicago, and San Francisco. Based on the number of rides Lyft drivers give every week, they’ll earn increasing per-gallon discounts on fuel – as much as $3 off per gallon, making many power drivers’ fill-ups completely free.
Additionally, Lyft signage will appear at Shell stations in key markets, including Atlanta, Austin, Boston-Manchester, Chicago, Dallas-Fort Worth, Denver, Las Vegas, Miami-Fort Lauderdale, Nashville, New York City, Phoenix, Sacramento-Stockton-Modesto, San Francisco-Oakland-San Jose, Seattle-Tacoma and Washington DC-Hagerstown.
New drivers who join Lyft during the promotion can earn Fuel Rewards savings up to $200 toward the cost of Shell gasoline from their membership in the Fuel Rewards® program, which also gives drivers access to additional ways to earn rewards that can be used to save on fuel, such as shopping, dining and booking travel. Likewise, first-time Lyft passengers can earn rewards up to $20 on Shell fuel as they take their first five rides.
“This promotion offers a perfect combination of benefits that deliver everyday value for Lyft drivers, Lyft passengers and Fuel Rewards program members,” said Megan Flynn, Executive Vice President of Strategy and Business Development for the Fuel Rewards® program. “Our data shows that consumers embrace the ability to save on the cost of fuel, regardless of prices at the pump, and rewards that can be redeemed on gasoline are particularly attractive to entrepreneurs in a business model based on driving and ride-sharing.”
New Lyft drivers can sign up at lyft.com/fuelrewards.
An entrepreneurial incentive
“With the largest domestic footprint of any fuel brand, Shell and the Fuel Rewards® program were clearly the best partners to give our drivers a program that helps them save on one of their biggest expenses,” said David Rust, head of operations strategy at Lyft, which launched in San Francisco in 2012 and now operates in 190 cities. “We’re thrilled to launch these programs and look forward to expanding them to drivers across the country.”
Since its launch in 2012, the Fuel Rewards® program has helped its 6.5 million members save more than a half billion dollars on fuel from everyday rewards they earn at participating merchants. A July 2015 U.S. survey by Excentus/Ipsos eNation identified fuel discounts as consumers’ preferred loyalty reward, and with the Lyft promotion, Fuel Rewards members gain the ability to earn Fuel Rewards savings from a larger network of retailers and services.
For more information about the Fuel Rewards® program, the Lyft promotion, or to arrange an interview with company executives, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (305.749.5342, x232) or Patricia Nunez at pnunez@thinkinkpr.com (305.749.5342, x233).
About the Fuel Rewards® program, owned and operated by Excentus
At Excentus, we create programs that help lower the cost of everyday life. Whether through direct-to-consumer programs like the Fuel Rewards® and fuelperks! programs, or through companies utilizing our Centego products and services, Excentus’ proprietary software engine helps numerous loyalty and marketing programs drive down the cost of everyday commodities like gasoline. In fact, since 2012, Excentus has helped consumers and small businesses across America save over $600 million at the pump. Creating real savings that positively affect the everyday lives of real people – that’s what Excentus is all about. Founded in 1996 in Dallas, TX, Excentus is a privately held company with more than 200 employees. Information: www.excentus.com.
About Lyft
Lyft was founded in June 2012 by Logan Green and John Zimmer to reconnect people and communities through better transportation. Lyft is the fastest growing rideshare company in the U.S. and is available in more than 190 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to affecting positive change for the future of our cities. www.lyft.com