With the Canadian dollar in a steady decline and the overall economy continuing to underperform, it’s more important than ever for companies to find ways to diversify strategically into US markets – most frequently the Midwest, Rockies and Gulf.
But, even with looming tariffs, how are Canadian companies finding ways to compete with the existing US players and what can they do to accelerate their diversification?
One approach that has been particularly effective in terms of identifying prospects and generating opportunities is the use of intent data. Intent data has been growing in popularity over the past five years but has historically been underutilized in the oil & gas sector.
Intent data gives energy companies the insights necessary to make sure their outreach efforts are timely, relevant, and impactful – ultimately leading to more closed business and faster expansion into the golden goose that is the US energy market.
ADCONNECT – AD DRIVEN INTENT DATA
One of the most effective tools for generating intent data in the oil & gas sector is AdCONNECT. AdCONNECT uses sponsored articles and ads in trade publications (like the BOE Report and Hart Energy) to identify in-market sales leads. Then, using AI and intent technology, ActiveIQ monitors the leads’ activity over time to assess which prospects are most likely to convert, helping you prioritize outreach and close more deals.
AdCONNECT has been particularly useful for businesses looking to expand into the US energy sector. By sharing content in targeted publications, advertisers can quickly and effectively reach a market of their ideal customers and then use the ActiveIQ technology to identify key prospects.
RESULTS:
ActiveIQ’s AdCONNECT solution has helped over 100 energy-focused businesses across North America generate qualified leads and drive growth using proprietary intent technology.
Over 600 Leads For A Canadian Energy Technology Company From A Single Campaign
Most recently helping a leading Canadian energy technology company leverage data from a targeted campaign in a premier U.S. oil & gas publication. This strategy generated 616 high-quality leads, with 20% qualifying as ideal prospects. This kind of interest-led lead generation simply isn’t available at this scale with any other marketing approach. In fact, AdCONNECT is consistently found to drive 10-30X higher ROI than other approaches.
Canadian Energy Services Company Drove Over 1,800 Clicks and 500 Qualified Prospects
To reach their target audience of oil & gas professionals in Alberta, this company decided to place sponsored content in a WCSB-focused publication. From just two articles, they garnered over 1,800 clicks and identified more than 500 potential leads. Once the lead was identified, they could then use the ActiveIQ platform to see their ongoing activity on their website and marketing – this helped them to find the most engaged leads and reach out to them accordingly.
Over 30X ROI For An Energy Research Technology Company’s Advertising
This company advertised in two energy publications simultaneously. One with AdCONNECT, and one without. While both publications were well-known and reputable, the one with AdCONNECT generated far greater ROI. When using AdCONNECT, they were able to identify 90% of the people clicking on their ads in publications, compared to only 2% without it. They commented, “The big difference for us is that we are now able to gather lead information from visitors even if they don’t convert to download gated content. And we can monitor repeat visits and content preferences in order to tailor our sales follow-up with them.”
To explore more results, you can access ActiveIQ’s case studies at https://activeiq.co/resources/case-studies/
Getting Started With ActiveIQ
In the fast-paced and highly specialized energy sector, standing out and generating qualified leads requires more than just traditional approaches. ActiveIQ provides a cutting-edge solution with its ad-driven intent technology specifically designed to meet the unique needs of energy and industrial businesses. ActiveIQ empowers energy companies to drive growth and secure meaningful business opportunities.
Reach out today to learn how ActiveIQ can help your business unlock its full potential and stay ahead of the competition.