In today’s competitive job market, particularly in the energy sector, innovative strategies for talent attraction and retention are increasingly important. TELUS Environmental Solutions, with its extensive experience in sustainability initiatives, offers a unique approach: leveraging tree planting programs to engage employees and attract top talent. In 2023, TELUS planted over 5.5 million trees across various sectors, demonstrating a commitment to environmental stewardship that resonates strongly with the emerging workforce.
The Importance of Environmental Initiatives in Recruitment
Recent studies, including the Deloitte Global 2024 Gen Z and Millennial Survey, reveal that 86% of Gen Z prioritize purpose in their job satisfaction, reflecting a broader trend among younger workers. For the energy sector, which faces unique environmental challenges, tree planting initiatives offer a tangible way to demonstrate commitment to sustainability and attract environmentally conscious talent.
Improving Employee Engagement and Retention
TELUS Environmental Solutions merges environmental action with employee recognition through strategic tree planting programs. By commemorating workplace milestones with tree dedications, organizations create tangible environmental impact while fostering a culture of sustainability. Our partners experience enhanced corporate purpose, connecting their teams to meaningful environmental initiatives.
Planting Where You Work
Many of our planting projects are located in the Boreal Plains ecozone, offering a tangible way for employees in the energy sector to make a positive impact directly in the regions where they work. The native tree species planted by TELUS Environmental Solutions are adapted to the region’s unique climate and soil conditions, helping to create resilient forests that support diverse plant and animal life. By supporting these tree planting initiatives, individuals and organizations can contribute to enhancing local biodiversity and safeguarding the natural heritage of Canada’s wilderness. Our Boreal nature-based solutions are specifically tailored to help advance environmental and social purpose objectives for the energy sector.
Sourcing and Impact Measurement
TELUS Environmental Solutions provides end-to-end support, from sourcing native trees to measuring the environmental impact of planting initiatives. Our team of experts can help energy companies develop meaningful metrics to quantify their efforts, providing valuable data for both internal motivation and external reporting. We work with energy companies to develop programs that allow remote employees to participate virtually, tracking the impact of their “digital forests” through an innovative web platform. This approach ensures that sustainability efforts remain tangible and engaging, even for those working in remote locations.
Managing Reputation and Community Relations
Effective tree planting initiatives can significantly enhance a company’s reputation across industries, including mining and oil & gas, and strengthen relationships with local communities. By demonstrating a commitment to environmental restoration, companies can mitigate negative perceptions and position themselves as responsible corporate citizens in their respective industries.
Partner with TELUS Environmental Solutions to transform your approach to talent attraction and retention through innovative environmental initiatives. Visit telus.com/restoration or contact us at telusenvironment@telus.com to learn how we can help your company attract top talent while meeting its environmental goals.